Monte Xanic.


the wine world. 


Monte Xanic is a winery located in Ensenada, Mexico who sought to appeal to a younger audience and thus collaborated with Industrial Design students from Universidad Iberoamericana in Mexico to reach their final goal in shape of a thesis project.


Working with a multidisciplinary design team presented significant collaboration challenges, yet we succeeded to craft a thorough market analysis, expansion plan and an innovative “wine truck” that sought to appeal millennials at leisure events such as concerts and festivals, introducing a whole new generation to the art of wine drinking. I feel immensely proud of the final result, especially since we learned that the crucial assumptions we had for the project were entirely off, pushing us to pivot the final deliverable in a different direction while maintaining the premise close to mind.